Color Trophy by L’Oréal

Full-Color Fashion

Every year, L’Oréal puts on a fashion show with a difference, showcasing the latest trends in hairstyles with the Color Trophy.


The show started atmospherically when three veiled chandeliers rose up into the air from the runway. An exhibition of bravura hairstyling then took place under LED lighting installed by Solotech. The strategically-positioned projectors and screens, plus the first-rate sound system, created a unique atmosphere.


After the show, guests were invited to enter small rooms, each individually decorated in soft lighting and plasma screens showing off the models’ flamboyant, original hairstyles.

Production: La Prod

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Robert Tomeo

VP, Events and Corporate

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