Coors Light

In the Wilds
of the City

For a pitch by an ad agency, the Molson sales team settled into a log cabin… right in the middle of Montreal’s congress center! A 180° projection immersed guests in a dynamic, constantly changing atmosphere.


All this equipment was integrated into a single system to pre-program video, lighting and audio transitions, producing a seamless flow of sounds and visuals.

Production: Moment Factory and Produkt

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Robert Tomeo

VP, Events and Corporate

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